Among his other blessings, Pope Francis has
been a gift to the world of marketing studies. There can be few other
examples where a leader has transformed the perception of an enterprise
so thoroughly, but without making any discernible change to its core
principles. In business terms, Pope Francis has managed to rebrand the
Catholic Church without changing its doctrines. It has been, shall we
say, a miracle.
The need for change was being recognized in Vatican circles at least five years ago. As Salon noted in a well-researched article last year the approval ratings in the United States for Pope Benefict XVI had by 2010 hit a disturbing low of 40% in the wake of the scandals involving the systemic sexual abuse of children by priests.....
http://werewolf.co.nz/2015/07/pitch-perfect/
The need for change was being recognized in Vatican circles at least five years ago. As Salon noted in a well-researched article last year the approval ratings in the United States for Pope Benefict XVI had by 2010 hit a disturbing low of 40% in the wake of the scandals involving the systemic sexual abuse of children by priests.....
http://werewolf.co.nz/2015/07/pitch-perfect/
